When choosing where to invest for saving tax, why not also think of the most efficient investment considering the balance of both risk and return. There are several tax-saving investments like public provident fund (PPF), unit-linked insurance plans (ULIPs), national pension scheme (NPS), national savings certificate (NSC), equity-linked savings scheme (ELSS), long term fixed deposits, ...

This is one of those money decisions which is almost always answered emotionally rather than logically. However, in being carried away by emotions you may end up damaging your financial future and adding on needless stress to perform professionally too.

Have you heard someone say, you must get insurance done? Have you heard others say that insurance is useless and unnecessary, just buy equity stocks instead?

More often than not, the decision around where to invest rests on the returns you get. Thinking only of return can blind you to the risk. In fact, before you consider how much return you will make, it’s better to consider the risk you are taking.